It’s all just a name game. Maybe you don’t realize how important that domain name is. If you don’t think so, you better make a new plan. Why? Search Engine Rankings; that’s why.
Key words or phrases are vitally important in web search engines. The name you choose to help customers find your web site is of the utmost importance when they type it in. You want them to find your products or services. Now it would be a truly ideal and perfect world if you happen to sell clips and you call yourself clips.com. Also, if there were only one kind of clip in the world, but this is not to be. Do you sell paper clips, hair clips, super chip bag clips or clip boards? Most of the .com names are used up as well and simple would be better except for the fact you need and want to stand out.
So, at this late date in the .com world forget that. This is just an extension name like .org or .net anyway. Search engines do not show partiality to the extension at the end of your domain name anymore than the www at the beginning.
Here is the important part in search engine play, the words you choose to describe you business in between. Three of your keywords would be excellent and place you high in the rankings when users search for words that closely match your web sites products.
Hyphens are also good in search engines, as users tend to place them between relevant words such as www.silver-hair-clips.net or even www.deep-well-diggers.org if you happen to dig wells for a living. The list is completely endless for search engine optimization.
Put a lot of careful consideration into the importance of your domain name. It will place you closer to the top and most people scan the first few search pages to find what they are looking for.
This is also true for your descriptive paragraph that follows the domain name. Be sure to get the first couple of sentences as close to a perfect description of your site as possible as that is what will draw customers to your site. They want to know what you can do and provide them with before they click onto your site.
Don’t disappoint them—draw them in.
Tags: domain name, search engine, traffic, web sites
