According to statistics about 80% of all companies obtain anywhere from 70-80% of their newest business from referrals. How this works is if someone purchases a product or service from you and then they tell others they are satisfied, they are giving you a referral.

These folks are then more likely to purchase products because they know someone else who purchased from you and is satisfied with that purchase. You don’t really have to put a lot of effort into this type of marketing. But if you do form a strategic effort you can manage your business with almost no advertising cost at all.
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